Notes#0002: Steve Jobs

Walter Isaacson

The people who are crazy enough
to think they can change
the world are the ones who do.
—Apple's "Think Different" commercial, 1997

Introduction: How This Book Came to Be

CHAPTER ONE Childhood: Abandoned and Chosen

CHAPTER TWO Odd Couple: The Two Steves

CHAPTER THREE The Dropout: Turn On, Tune In…

CHAPTER FOUR Atari and India: Zen and the Art of Game Design

CHAPTER FIVE The Apple I: Turn On, Boot Up, Jack In…

CHAPTER SIX The Apple II: Dawn of a New Age

CHAPTER SEVEN Chrisann and Lisa: He Who Is Abandoned…

CHAPTER EIGHT Xerox and Lisa: Graphical User Interfaces

CHAPTER NINE Going Public: A Man of Wealth and Fame

CHAPTER TEN The Mac Is Born: You Say You Want a Revolution

CHAPTER ELEVEN The Reality Distortion Field: Playing by His Own Set of Rules

CHAPTER TWELVE The Design: Real Artists Simplify.

CHAPTER THIRTEEN Building the Mac: The Journey Is the Reward

CHAPTER FOURTEEN Enter Sculley: The Pepsi Challenge

CHAPTER FIFTEEN The Launch: A Dent in the Universe

CHAPTER SIXTEEN Gates and Jobs: When Orbits Intersect

CHAPTER SEVENTEEN Icarus: What Goes Up…

CHAPTER EIGHTEEN NeXT: Prometheus Unbound

CHAPTER NINETEEN Pixar: Technology Meets Art

CHAPTER TWENTY A Regular Guy: Love Is Just a Four-Letter Word

CHAPTER TWENTY-ONE Family Man: At Home with the Jobs Clan

CHAPTER TWENTY-TWO Toy Story: Buzz and Woody to the Rescue

CHAPTER TWENTY-THREE The Second Coming: What Rough Beast, Its Hour Come Round at Last…

CHAPTER TWENTY-FOUR The Restoration: The Loser Now Will Be Later to Win

CHAPTER TWENTY-FIVE Think Different: Jobs as iCEO

CHAPTER TWENTY-SIX Design Principles: The Studio of Jobs and Ive

CHAPTER TWENTY-SEVEN The iMac: Hello (Again)

CHAPTER TWENTY-EIGHT CEO: Still Crazy after All These Years

CHAPTER TWENTY-NINE Apple Stores: Genius Bars and Siena Sandstone

CHAPTER THIRTY The Digital Hub: From iTunes to the iPod

CHAPTER THIRTY-ONE The iTunes Store: I'm the Pied Piper

CHAPTER THIRTY-TWO Music Man: The Sound Track of His Life

CHAPTER THIRTY-THREE Pixar's Friends: …and Foes

CHAPTER THIRTY-FOUR Twenty-first-century Macs: Setting Apple Apart

CHAPTER THIRTY-FIVE Round One: Memento Mori

CHAPTER THIRTY-SIX The iPhone: Three Revolutionary Products in One

CHAPTER THIRTY-SEVEN Round Two: The Cancer Recurs

CHAPTER THIRTY-EIGHT The iPad: Into the Post-PC Era

CHAPTER THIRTY-NINE New Battles: And Echoes of Old Ones

CHAPTER FORTY To Infinity: The Cloud, the Spaceship, and Beyond

CHAPTER FORTY-ONE Round Three: The Twilight Struggle

CHAPTER FORTY-TWO Legacy: The Brightest Heaven of Invention